Our Story

Dusk is redefining comfort with a sprinkle of surprise. Started in New Delhi in the year we needed it most, 2020, Dusk is bringing sophistication and style not just to your bedrooms, but also creating chic, and comfortable ensembles to flaunt in the day. Dusk offers thoughtfully designed resort wear, dresses, co-ord sets, pyjama sets, and sleepwear.

Our brand is defined by comfort and a little sprinkling of surprise - for those that want to do it all in one outfit - work and play. Think elegant and contemporary, with just a shot of unconventional in soft, flowy fabrics that hug you both when you’re in or our of bed.

OUR CORE VALUES:

At DUSK, we abide by our three pillars:

At every step of the process, from sourcing to manufacturing to retail, we ensure we live upto these core values. Our fabrics are selected through a rigorous selection process, going through multiple quality checks and improvement processes to make sure the base of our product is of supreme build, and the touch is silky smooth providing the utmost comfort.

And as the fabric moves on to manufacturing, our in-house production and finishing provides our customers a premium, quality tested, and long-lasting garment, encompassing the true meaning of ‘slow fashion’.

While providing you the finest quality and craftsmanship, we at Dusk, strive to do our part in caring for our environment. We are a brand based on responsible stock volumes, in keeping with a lean production model. No overproduction & scrupulously considered pricing.

We try to maximize the use of sustainable fabrics, and waterless eco-friendly digital printing. These allow us to make a difference and reduce the waste generated in the creation of our products.

We want you to be part of our environmental journey and have designed a reusable cloth bag, sent to you with every order. Through recycling and reusing leftover fabric, these bags help reduce waste and allow you to flaunt your green efforts with style!